The NHS data sharing opponents have implemented a cunning plan to disarm the supporters of the care.data project. It’s called humour, and it comes by means of a genuinely funny video that aims to undermine those who (like me) believe that data sharing within the health sector is a good thing.
How will NHS England respond? Perhaps they’ll come up with something just as funny. I do hope so. Otherwise, I fear that the opponents will continue to win hands down on the publicity front.
NHS England wants to do a great amount of good. But, do enough people trust it?