I’m not an avid
reader of the Daily Mail, and I approach many of the articles with a certain degree
of scepticism. I’m sure that lots of their journalists are bright individuals
who seek to both entertain and inform their readers. And I recognise that
they’ve got a job to do – which is to provide material that is sufficiently
engaging for readers to take account of the adverts that are surround their
stories.
A recent campaign
has caught my eye – evidently, there are unacceptable practices in the charity
fundraising sphere, and the Daily Mail is leading the campaign to stamp them
out.
And, apparently,
the ICO has vowed to investigate immediately, saying the charities could be
breaking the law.
I’m looking
forward to the results of this investigation which, if true, will be yet
another nail in the coffin of the cold calling industry. But I want to wait for
the facts before rushing to condemn.
Many of the
people I know in the charity fundraising industry adopt extremely high ethical
standards. I’m sure that they would be appalled if the behaviours that have
been alleged by the print media (sections of which are still reeling from phone
hacking scandals that they themselves played no small part in) are indeed true.
There will always
be rogue cold calling companies, and the ICO does what it can to deter them.
Coincidentally, there was no direct criticism of charities in the ICO’s latest
annual report, launched last week, either in the report itself or from Christopher Graham or David Smith when they spoke at the event, so I’m really not sure just how significant
a problem this is.
Source:
Image credit:
http://www.tintup.com/blog/7-tips-on-how-to-cold-call-effectively/
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